Public Relations (PR) is powerful because it promotes your business, establishes solid credibility and offers you the chance to create 'buzz' about you and your business. Getting a reporter to do a story on you can be difficult, though, since there are hundreds of other businesses also trying to get their company written about in newspapers and on television. But, by learning a few tricks of the PR trade you can build very rewarding relationships with people in the media and serve as an expert whenever there is a story that touches your area of expertise. We've compiled a few helpful tools to help build your PR skills and generate positive publicity for your business.

Lesson One: How to Write an Impactful Press Release