Sandy's Fashion Jewelry
Frank Blagdan, co-owner of Sandy's Fashion Jewelry in Reynoldsville, Pennsylvania, shares his expertise with Liquidation.com on strategies to grow a brick-and-mortar store.
How long have you been operating your business?
5 years.How long have you been buying from Liquidation.com?
4 years.What types of product do you sell?
We sell mostly fashion jewelry, handbags and some clothing. We have done some crazy promotions such as selling guitars and housewares to bring in new business.Did those promotions work? Why did you decide to sell guitars and housewares?
A lot of kids and adults play guitar around here. Gibson was doing a lot of closeouts so I wanted to do it. We gave it a shot and we saw them fly out the door a) because of price and b) we had started to build a reputation for selling "out of the box" products. We sold over 100 guitar starter sets, with guitars and amps.What advice would you give to somebody who is trying to get started in this space?
You have to think in three dimensions to sell and be different. Create a reputation of always doing something different.What was the biggest challenge you faced when getting started? Do you have any tips for others going through a similar situation?
Deciding on what to buy and when and where to launch. Try a flea market or fairs. Get the pulse for what sells where you live. What works in your area may not work somewhere else. Expect that not everything you buy will be a home run.How has the industry changed since you got started?
For us it has gotten better. The economy has not affected us at all. The only downer is the weather. That can be an issue. That we have no control over.How did you decide which product(s) to sell?
We never buy what we like. I look for what everyone in the area doesn't have.Why did you decide to get started buying and reselling surplus inventory?
Simply put, it works.Where are your favorite places to sell inventory?
Our store and through the vendors that partner with us. We no longer do flea markets. We realized we have a niche market to which any busy stand alone beauty salon could sell and went in as a partnership with several salons. We service these locations and get paid and replenish and/or change merchandise as needed.