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Holiday Selling Guide

It's that time of year, again – time to bundle up, sip some hot chocolate, and stock up for the holidays! Since we're approaching the biggest time of the year for small and large retailers alike, we know that sourcing product at low costs and increasing your sales are what you're focused on. To help make the holidays a bit more manageable for your business, we've made a list of the items expected to sell well this season on eBay (and made it easy for you find them on Liquidation.com).


Top-Selling Items


Sales Strategies

Of course, stocking up on this season's essential items is only part of your holiday sales strategy. The other part is making sure that your products get noticed by potential customers in the sea of online retailers on eBay, Craigslist, Amazon and other marketplaces. Be sure to take advantage of the following tips and strategies that will help increase basket size and earn new, loyal customers.

eBay
  • Offer free expedited shipping with 1-day handling to build your customer base. Plus, when you do, eBay will give you 20% off of your Final Value Fees. Click here to read more.
  • Stock up on free boxes and envelopes from USPS so that you can offer buyers free shipping on your eBay listings. To take advantage of this opportunity, click here.
  • Use an app like Terapeak Keywords to build your listing titles quickly with the most profitable keywords.
  • Use the "Buy It Now (BIN)" option on some of your listings to attract more last-minute shoppers looking to ship their gifts in time for the holidays.
  • Increase buyer confidence by allowing customers to return products up to 30 days after Christmas.
Amazon
  • Offer great customer service during the holiday season, responding to all requests within 24 hours.
  • Offer next-day and 2-day shipping to increase your order volume.
  • Describe your products as completely and accurately as possible. Since more people are looking for gifts for others than at any other point in the year, they'll be less inclined to purchase a product with a vague description.

For more information on how you can source products effectively and cheaply during the holiday season, be sure to check out our Holiday Smart Sourcing Guide.


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Buyer Spotlight
george rodenak

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george rodenak

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laurie allen

Fone Pedlar LLC

laurie allen

Sandy's Fashion Jewelry

quotation mark Start small enough so as to get a feel for the market (any market) – that is, buy small amount of product to see how it will sell before actually investing in product. Always research the market first and try to get a feel for the consumers and what their buying habits are (and selling policies). – Laurie A.